By  on June 30, 2014

NEW YORK — Ugg it turning its focus to the middle-school customer.

The company is hoping to build off the momentum of a successful 2013 fiscal year, where brand sales increased 9.7 percent, with its first stand-alone secondary brand. Named I Heart Ugg, the new label is aimed at the female tween consumer, defined as girls between the age of nine and 13. “We wanted to give [this customer] an exclusive product,” said president Connie Rishwain. “It will definitely look different than the Ugg line, but it will have the DNA. This gives her her own identity.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus