Tom Brady helped christen the first Ugg for Men store on Tuesday in New York, jetting down from Boston earlier in the day for the event. “Everything that you put on feels great, there is so much consistency. Every shoe and every slipper you put on, they all feel great,” said Brady of the shoes, gamely tackling his role as footwear pitchman.
The New England Patriots quarterback has been featured in the Ugg men’s campaign since the fall, helping drive a 30 percent increase in men’s sales in 2011, said Connie Rishwain, president of Ugg Australia, a $1.2 billion division of Deckers Outdoor Corp. Brady said he wore Ugg slippers as far back as college and even gave some as Christmas presents over the years.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)