By  on June 7, 2012

Tom Brady helped christen the first Ugg for Men store on Tuesday in New York, jetting down from Boston earlier in the day for the event. “Everything that you put on feels great, there is so much consistency. Every shoe and every slipper you put on, they all feel great,” said Brady of the shoes, gamely tackling his role as footwear pitchman.

The New England Patriots quarterback has been featured in the Ugg men’s campaign since the fall, helping drive a 30 percent increase in men’s sales in 2011, said Connie Rishwain, president of Ugg Australia, a $1.2 billion division of Deckers Outdoor Corp. Brady said he wore Ugg slippers as far back as college and even gave some as Christmas presents over the years.

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