Vera Wang’s Lavender Label is on the expansion path.
The contemporary line has signed a three-year shoe license with Brown Shoe, set to launch for 2009. The collection will target the Lavender Label customer and will include a full lifestyle offering of flats, espadrilles, sandals, clogs, pumps and boots.
The deal intensifies Wang’s focus on accessories. The firm already boasts a number of licenses under its signature Vera Wang line, including fragrance, home, eyewear and fine papers. In March, Wang’s Lavender Label began extending into licenses with Accessory Network Group, which will produce and distribute the line’s handbags and small leather goods this spring.
“Clearly, with the Lavender Label apparel business growing at the pace it has, we felt that extending into accessories, especially shoes, is such an important component to not only complement apparel, but really help fuel growth for the overall brand,” said Susan Sokol, president of Vera Wang Apparel.
Sokol estimated that, within the next five years, accessories could account for 60 percent of the line’s volume. According to industry estimates, the shoe collection is expected to garner $35 million to $40 million at wholesale in the next three years.
Retailing from $195 to $695, Lavender Label shoes will target the same distribution outlets as the line’s apparel, including Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Nordstrom. They also will be distributed internationally at Tsum in Moscow, Harvey Nichols in London and Lane Crawford in Hong Kong.
As for whether the firm is at all cautious about launching another category in today’s shaky economy, Sokol said: “It’s all about the product. I think we have a great opportunity at this price point and a wide space within contemporary shoes. Customers are out there shopping, but are intelligent and looking at great design and price points very carefully, so design has to be there and the price-value relationship has to be there, too. It’s a combination.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast