Vera Wang’s Lavender Label is on the expansion path.
The contemporary line has signed a three-year shoe license with Brown Shoe, set to launch for 2009. The collection will target the Lavender Label customer and will include a full lifestyle offering of flats, espadrilles, sandals, clogs, pumps and boots.
The deal intensifies Wang’s focus on accessories. The firm already boasts a number of licenses under its signature Vera Wang line, including fragrance, home, eyewear and fine papers. In March, Wang’s Lavender Label began extending into licenses with Accessory Network Group, which will produce and distribute the line’s handbags and small leather goods this spring.
“Clearly, with the Lavender Label apparel business growing at the pace it has, we felt that extending into accessories, especially shoes, is such an important component to not only complement apparel, but really help fuel growth for the overall brand,” said Susan Sokol, president of Vera Wang Apparel.
Sokol estimated that, within the next five years, accessories could account for 60 percent of the line’s volume. According to industry estimates, the shoe collection is expected to garner $35 million to $40 million at wholesale in the next three years.
Retailing from $195 to $695, Lavender Label shoes will target the same distribution outlets as the line’s apparel, including Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Nordstrom. They also will be distributed internationally at Tsum in Moscow, Harvey Nichols in London and Lane Crawford in Hong Kong.
As for whether the firm is at all cautious about launching another category in today’s shaky economy, Sokol said: “It’s all about the product. I think we have a great opportunity at this price point and a wide space within contemporary shoes. Customers are out there shopping, but are intelligent and looking at great design and price points very carefully, so design has to be there and the price-value relationship has to be there, too. It’s a combination.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews