By  on July 25, 2012

NEW YORK — Via Spiga is in the final stages of an image overhaul, part of a yearlong initiative to reinvigorate the 27-year-old footwear company.

The multifaceted approach — which meant bringing in Edmundo Castillo to serve as creative director, elevating product design and tapping Nick Knight to shoot an edgy ad campaign — will also include the opening of a new store on the Upper East Side here next year. The brand has even collaborated with graffiti artist Carlos Mare139 Rodriguez on the design of punchy colored shoeboxes to coincide with fall deliveries.

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