NEW YORK — Via Spiga is in the final stages of an image overhaul, part of a yearlong initiative to reinvigorate the 27-year-old footwear company.
The multifaceted approach — which meant bringing in Edmundo Castillo to serve as creative director, elevating product design and tapping Nick Knight to shoot an edgy ad campaign — will also include the opening of a new store on the Upper East Side here next year. The brand has even collaborated with graffiti artist Carlos Mare139 Rodriguez on the design of punchy colored shoeboxes to coincide with fall deliveries.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)