Via Spiga, the Brown Shoe Co.-owned brand, has tapped ready-to-wear firm Vena Cava to create a capsule footwear collection that will march down its runway Sept. 6 at the Chelsea Art Museum in Manhattan.
This is the first designer collaboration for Via Spiga.
Vena Cava designers Lisa Mayock and Sophie Buhai, who were recently named finalists in the CFDA/Vogue Fashion Fund for the second time, traveled to Bologna, Italy, to learn about the leather and footwear trade. Vena Cava, founded in 2003 after Buhai and Mayock’s graduation from Manhattan’s Parsons School of Design, has created some accessories in the past, but hadn’t tried footwear.
The four-style footwear collection goes hand in hand with the designers’ “Egyptomania” theme for spring, with muted, sun-bleached colors, strappy sandals and pyramid hardware. The duo incorporated eclectic materials such as monkfish and salmon skin with silver hardware. There is a collage element to mixing materials, which also is a signature element in the brand’s apparel.
“We’ve designed accessories such as jewelry and tote bags, but everything has been made by ourselves, staff and interns,” said Buhai, who, along with Mayock, has long been a fan of the brand’s footwear. “We’ve never done shoes before and it’s always been a dream design project. It was amazing to work with such knowledgeable technical designers at Via Spiga.”
The designers consider their brand to be fashionable and approachable, in sync with Via Spiga’s mission.
Vena Cava is looking to expand further into accessories such as eyewear, more handbags and umbrellas using the line’s signature prints.
The collaboration extends for three seasons and Via Spiga will sponsor Vena Cava’s shows for that time, as well. The capsule footwear collection will retail from about $300 to $850, slightly higher than Via Spiga’s average prices, and will be sold on viaspiga.com and in the new Via Spiga SoHo flagship in New York, scheduled to open inOctober.
“This collaboration with Vena Cava is about merging two distinct points of view and marrying complementary design elements, to create a fresh and perhaps unexpected look that still holds true to the Via Spiga woman’s passion for chic, sophisticated fashion,” said Terri Rawson, senior vice president of marketing for Brown Shoe. She declined to comment on sales projections for the collaboration, noting that the effort is meant to boost brand awareness rather than sales. “Lisa and Sophie are a terrific fit with Via Spiga because they’ve built the Vena Cava brand around creating beautiful, yet wearable, designs.”
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion