PARIS —Vivarte has offloaded its Pataugas footwear brand to Start’Hopps, a subsidiary of Hopps Group, according to a statement released Wednesday.The selling price was not disclosed.Founded by René Elissabide in 1950, the heritage shoe label, which entered Vivarte’s stable in 1987, was one of six brands recently put up for sale by the beleaguered French fashion group. Vivarte is looking to dramatically slim down its brand portfolio as part of its debt restructuring following a prolonged slump in demand on its domestic market. The other brands it is looking to spin off are: Kookaï, Chevignon, Naf Naf and André, in addition to its Spanish shoe subsidiary Merkal, as reported.Pataugas counts five boutiques in France and around 500 points of sale elsewhere in Europe. The company, which employs a staff of 50, for full-year 2016 posted sales of around 14 million euros, or $15.50 million at average exchange rates for the period.The footwear brand in the past has collaborated with designers including Jean Paul Gaultier and Jean-Charles de Castelbajac.Founded in January by Eric Paumier, Frédéric Pons and Guillaume Salabert, Start’Hopps specializes in fashion distribution. Its parent company, Hopps Group, focuses on communications and delivery services.
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