An analysis of online patterns by big data firm Edited shows the runway styles most likely to resonate with shoppers.
The Belgian designer is dedicating himself to Saint Laurent, where he was named creative director last April.
But in terms of new bag transactions, Prada came in the top spot. Balenciaga and Saint Laurent are the second and third most popular new bag brands on the Southeast Asian retailer’s site.
The accessories firm rolled out a collaboration with Coca-Cola as it makes plans to launch new categories and expand its store roster.