Serbian artist Ana Kras is the protagonist of the digital initiative.
The service is currently available at gucci.com and at the brand’s new Gucci Wooster space.
The handbag brand can reach 40,000 Chinese shoppers at a time.
A state-of-the-art leather goods facility will open in early 2019 in France’s Maine-et-Loire region.
He joins the accessories brand from Viktor & Rolf.
The handbag line is seeing traction in the marketplace as founder Gretchen Maull Berger plots its growth.