By and  on August 13, 2012

For Alber Elbaz, it was an impromptu focus group. Waiting in line for two hours to service his dead cell phone at French mobile giant SFR’s Champs-Elysées flagship gave Lanvin’s creative director what he calls a “master class in enlightening my vision of the bag.”

Elbaz and Lanvin are heightening their focus on accessories, studiously polishing their range to better mirror the clothing line.

Recalling his day at the phone store, “I think [service] was at number 121, and my number was, like, 216, so I knew I had hours to kill. [Typically] you just go from the office to the studio, from the studio to vacation, from vacation back to a fitting. I went to SFR and, for two hours, I just looked at people,” says Elbaz, noting he observed a parade of people of all types and ages sporting all variety of bags, carried in myriad ways. “I think that is the essence of design—to go from the emotional to the rational, and to mix them both.”


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