NEW YORK — Aritzia is getting into the handbag game.
For fall, the retailer will introduce two separate handbag lines: Six Eleven and Auxiliary. The move signifies the company’s push to become a true lifestyle brand and retail destination. “Our portfolio of brands got to a point where our customers wanted the next thing,” said Verna Brown, the firm’s merchant director. “Bags seemed like the natural progression to evolve the looks.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)