NEW YORK — Aritzia is getting into the handbag game.
For fall, the retailer will introduce two separate handbag lines: Six Eleven and Auxiliary. The move signifies the company’s push to become a true lifestyle brand and retail destination. “Our portfolio of brands got to a point where our customers wanted the next thing,” said Verna Brown, the firm’s merchant director. “Bags seemed like the natural progression to evolve the looks.”
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