LONDON — Aspinal of London is taking new roads into women's leather accessories after making a name with its vividly colored passport covers.
Founded five years ago, the English leather brand's early sales growth was pushed by its travel accessories, and the firm has recently expanded its product line to include bags, belts, leather beauty accessories and jewelry boxes.
"We have built the business on our travel accessories, but now it is time to concentrate and expand into other accessories areas that will further stimulate our growth," said Iain Burton, chief executive officer.
Last month, the company expanded on its leather beauty accessories line with a zipped and mirrored lipstick case it dubbed as a "handbag tidy all" that retails for $65. Aspinal sold 400 in two weeks.
Burton said Aspinal already had been successful in the leather beauty accessories category with the fall launch of a handcrafted oval-shaped vanity case for $445 and a buckled leather makeup brush wallet for $195, with seven natural-haired brushes tucked into a moiré silk lining.
Aspinal is also looking to grow its women's handbag line, and in December launched a leather tassel-trimmed bag priced at $675 and a women's laptop bag at $630 that comes in six colors, including violet-printed crocodile leather.
"We know our quality is as good as...other high-end leather fashion houses," Burton said. "The details are really beautiful, the colors we use are like eye candy. Its affordable luxury, which customers have really warmed to."
As product categories grow, the firm is concentrating on expanding its mainly online business into the retail market after its first 650-square-foot concession on the ground floor of London's Selfridges department store in October. The Sussex-based firm is confirming the logistics for a bigger in-store shop space in Harrods, which is expected to open by summer.
Around the same time, Aspinal anticipates opening its first London boutique on Sloane Street. Burton said the firm also planned on cutting the ribbon on a flagship in Manhattan by 2009, after establishing a U.S. wholesales office there last month.
"A third of our revenue comes from American customers," Burton said. "If they place an order before 12 p.m., it can arrive by the following day to their address."Burton wouldn't disclose details of the company's sales, but he said the firm was on track to be a 40 million pound, or $79 million, business by 2011.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion