NEW YORK — Bergdorf Goodman is maximizing its main-floor potential.
The luxury specialty store, which had a 9.1 percent increase in sales to $579.7 million this year, will mark the completion of its 18-month, main-floor renovation with the opening of a 3,000-square-foot Modern Accessories Room on Saturday.
Located on the 57th Street side of the store, the room heralds a fresher, more modern direction. Created under the direction of Bergdorf’s senior vice president of fashion office and store presentation, Linda Fargo, the room features traditional elements such as crown moldings fused with contemporary touches like custom-made Swarovski crystal chandeliers, clear and smoked-glass cases lined with metal strapping and onyx details. Vendors in the space are more cutting edge, such as Balenciaga, Lanvin and Azzedine Alaïa.
“It’s the most modern environment that we have on the main floor,” said Jim Gold, president and chief executive officer of Bergdorf’s. “It’s still very glamorous, but the overall vibe of the room is a bit more modern than what we’ve done in the past on the main floor.”
For the first time, all accessory categories from a particular brand will be displayed, from bags and belts to jewelry and eyewear. Mannequins dot the room showing how styles look. Other designers in the room include Alexander McQueen, Chrome Hearts, Yves Saint Laurent, Jimmy Choo and Pierre Hardy.
“We designed this fixturing in a way that, when appropriate, we can take a brand and showcase a world of accessories that brand offers,” Gold said. “We’ve never been able to do that. [Accessories] haven’t always been the easiest [category] to show. It requires more thought to properly display accessories than place a fixture for ready-to-wear.”
There also will be exclusive brands to Bergdorf’s, such as Debora Sinibaldi, Pauric Sweeney and Renaud Pellegrino. Eyewear will be a displayed nearby, with styles from the likes of Tom Ford, Chanel and Barton Perreira. Also close by is an Oliver Peoples in-store eyewear boutique.
Prices start at $750 and go up to $25,000 for an exotic skin bag. While he declined to divulge sale projections for the Modern Accessories Room, Gold anticipates that the area will draw a lot of interest, despite the dour economic climate.
“Women love accessories,” he said. “Handbags, jewelry, sunglasses and belts are product categories that we are very passionate about. Our strategy doesn’t change. We edit the market for the best products. We would never trade down.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye