The contemporary handbag brand is launching a luxe collection for fall that will broaden the brand’s price range, and potentially reclaim its high-end consumer.
Called “Monica Botkier” after the brand’s owner and designer, the collection nods to the brand’s roots of handbags made from exotic skins. Comprising eight styles, the new line incorporates clutches, shoulder bags and satchels in shearling and water snake that are all priced under $1,000.
“This has been in the works for a long time,” said Botkier. “I’ve been looking back at my archives and how we were priced higher. We are successful at $495 and below but there’s still room for some collection pieces, and these [new] prices are still attainable for a brand like ours.”
Set to hit stores in September with a second delivery in October, the collection includes the Misha series, which is inspired by Botkier’s bestseller from its 2012 spring and resort collections, as well as the newly created Marlow series.
Retailing for $895, the Misha collection includes black striated water snake shoulder bags that are available in emerald, burgundy and deep purple.
The Marlow series is a shearling-based collection that includes clutches for $845, crossbody bags for $895 and satchels for $995.
“Our label is evolving and our consumer has matured,” the designer said. “I feel we can infiltrate a market that consumers are craving. My vision is to sell to the department stores that carried Botkier when I was developing the line years ago, like Barneys and Bergdorf Goodman.”
Before the recession, Botkier’s handbags topped out at $900 and included more exotic skins, calfhair and python. Roughly 70 percent of her offering was more than $595, and the brand was in upscale department stores. Now, half of Botkier’s collection comprises bags under $400, which she dubs “the new sweet spot,” and it has taken on a more classic look, made primarily of leather.
In hopes of expanding her brand, Botkier said in December that she was on the hunt for an investor, but declined to comment as to whether she has been able to secure one.
Either way, the new luxe line is part of the nine-year-old company’s push to not only recapture its upscale following, but also extend its reach. According to the designer, there are several projects on tap this year, including one with Swatch to design a watch for the spring.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)