By  on June 22, 2009

Upbeat, preppy and playful is how Coach describes its new Poppy collection, and now the American accessories giant is reaching out to its customers with that same attitude.

This week, the brand will embark on an expansive marketing campaign for Poppy, a collection of brightly colored, printed and embellished accessories that retail from $48 to $598 that hits the company’s 324 North American stores Friday. The line, which includes categories such as handbags, footwear, jewelry, watches, eyewear, small leather goods and selected apparel, is a more lighthearted approach for Coach, whose average handbag price is about $325. The marketing campaign has several components — some brand new for Coach, including partnerships with bloggers.

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