Coach is taking its most aggressive stance ever against counterfeiting.
Like many other luxury accessories firms, Coach is battling a new age of counterfeiting, with Internet sales and plentiful street vendors selling knock-off bags, and even the purse party circuit in which regionally people host private events to sell counterfeit handbags.
So the American accessories brand today will launch Operation Turnlock, an aggressive national civil litigation and anticounterfeit campaign. Operation Turnlock targets companies and individuals involved in the distribution or sale of counterfeit product through civil litigation in state and federal courts.
While Coach has always enforced its intellectual property rights around the world, Operation Turnlock is an additional component to its trademark enforcement efforts. Todd Kahn, Coach Inc. senior vice president and general counsel, will begin a satellite media tour announcing the initiative.
“With a luxury brand like Coach, we’ve always had this issue,” said Kahn. “What’s different now is that there’s an Internet opportunity, taking it from a regional problem as opposed to a national problem.”
Operation Turnlock will closely monitor mainstream auction venues and independent Web sites to identify sellers of counterfeit Coach products and see to their removal. The company is encouraging civilians to call or e-mail when they see a knock-off Coach product by calling its anticounterfeiting hotline at 1-800-396-1807, or by writingto email@example.com. Coach products are sold only at Coach stores, the firm’s Web site and though department stores such Dillard’s and Macy’s.
“This is a very broad-based initiative. It’s not just distributors,” added Kahn. “Part of what we’re trying to do is educate the consuming public.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast