The executives at Coach are looking at the bright side of the dreary fiscal predicament.
The New York-based accessories brand is offering a new collection, Poppy, with a more youthful attitude and broader price range. Bright colors, prints, sequins and rainbows of crystals are just some of the design elements offered in the collection, which retails from $198 to $598. The average Coach handbag sells for about $500.
The collection is not quite a departure for the brand, but rather an extension, according to president and executive creative director Reed Krakoff. “Poppy offers a different attitude that is younger in spirit,” he said. “It’s playful, with more prints, interesting fabrics and more experimentation. [These ideas] are always countered with a more classic shape or a more traditional construction.”
The line is cohesive but has a diverse range of items, from a tote covered in a profusion of red sequins to “Gossip Girl”-worthy tiaras to pochettes covered in strands of gold beads. There is also footwear, watches, eyewear and select apparel items such as sweaters in the collection, which debuts in July in Coach boutiques, department stores, including Bloomingdale’s and Macy’s, and on coach.com.
Krakoff was adamant the line isn’t trend-driven, but it is sensitive to the mood of the season. He does not consider it a diffusion line either. “We feel very good about Poppy as a new opportunity,” he said. “It’s going to excite the existing Coach customer, as well as draw in a lot of age groups. It’s been a fun exploration of who the Coach woman can be.”
The line will be promoted in store windows starting this summer but will be merchandised in with the full Coach assortment.
Krakoff said many of his peers find themselves in a predicament in this challenging recession: whether to offer classic goods or rev up collections with daring concepts. His goal is to bridge the two directions.
“It’s a delicate balance,” he said. “Of course, you don’t want to be too trendy, but that’s nothing new for Coach. But you can’t cop out and just be classic. It’s not going to inspire people. You need to keep it wearable and understandable and have a great quality and price value relationship.”
Coach is credited with a focus on “accessible luxury,” but the paradigms of luxury and fashion have shifted, Krakoff explained.
“To me, luxury is the culmination of thoughtful design. I don’t know what luxury means anymore to people,” he said. “A lot of people give Lew [Frankfort, Coach chairman and chief executive officer] credit for coining the term ‘accessible luxury.’ Like anything that starts out as a good idea, it gets overused. It’s meaningless in its former definition. Prices need to make sense. Shopping has to be fun. People are in a store for a reason. They want to be transported.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews