By  on September 2, 2014

NEW YORK — Less than six months after launching her luxury handbag line, Dee Hilfiger is in expansion mode.

Today, Hilfiger will unveil her second collection under the Dee Ocleppo label. The styles follow a series of moves for the brand, including a new Web site, a permanent showroom and expansion of the internal team. “You get to a certain point where you figure that you either grow or you stop,” said Hilfiger. “When we started, it was really bare bones, and it just got to the point where Tommy and I sat down and said, ‘OK, do we go forward or not go forward?’ In any business, if you want to take it seriously, you’ve got to invest, you’ve got to hire great talent. We had great response and feedback, so we decided to go forward.”

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