PARIS — Dior has tapped Jennifer Lawrence to be the next face of its Miss Dior handbag, WWD has learned.
The “Hunger Games” actress, who attended Dior’s couture show in July that marked the debut of designer Raf Simons, is expected to appear in her first Dior campaign this coming spring, with March 2013 magazines.
According to Dior, it’s the young star’s first collaboration with a luxury brand.
Indeed, Lawrence said she’s still “getting up to speed” on fashion, while adding, “It’s impossible to be in the industry without getting even the slightest introduction to fashion.”
On being a face of Dior, she said: “It’s such a dream to represent an iconic brand that is synonymous with high fashion.”
She has already demonstrated a confident, nonchalant approach. “I hate being overdressed so I normally find a way to ‘casualize’ anything too showy,” Lawrence told WWD.
Consider how quickly she pulls herself together in everyday life.
“If I have a red-carpet event, I definitely want a couple hours to get ready. But for my every day life, I’m normally ready in 15 minutes,” she said.
Simons lauded her on-screen presence and “powerful portrayal” of emotional and complex characters.
Lawrence, 22, catapulted to international attention with her starring role in the 2010 drama “Winter’s Bone,” earning her best-actress nominations for the Academy Awards and the Golden Globes. She also portrayed the blue-skinned character Raven in “X-Men: First Class” and is to reprise the role in the next installment of the superhero film franchise. She will be seen next in David O. Russell’s “Silver Linings Playbook,” also starring Bradley Cooper and Robert De Niro and due out in November.
Since most of her film characters to date haven’t been of the glamorous ilk, might Lawrence yearn for a role in a period, costume drama?
“I love to watch the fashion of the 1800s and Victorian ages,” she replied. “That said though, I have heard too many horror stories and worn too many corsets on a red carpet to ever want to wear that all day!”
Mila Kunis and Marion Cotillard are among other famous actresses to have fronted advertising featuring the Miss Dior bag, a rectangular style with a chain handle. Cotillard has appeared in ads for the Lady Dior bag since 2008 and is slated to continue her association with the French house.
Sister company Parfums Christian Dior also boasts a number of actresses and actors as ambassadors: Natalie Portman, Charlize Theron, Mélanie Laurent, Sharon Stone, Jude Law and Alain Delon, plus — for Asia — Sophie Marceau.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion