PARIS — Dior has tapped Jennifer Lawrence to be the next face of its Miss Dior handbag, WWD has learned.
The “Hunger Games” actress, who attended Dior’s couture show in July that marked the debut of designer Raf Simons, is expected to appear in her first Dior campaign this coming spring, with March 2013 magazines.
According to Dior, it’s the young star’s first collaboration with a luxury brand.
Indeed, Lawrence said she’s still “getting up to speed” on fashion, while adding, “It’s impossible to be in the industry without getting even the slightest introduction to fashion.”
On being a face of Dior, she said: “It’s such a dream to represent an iconic brand that is synonymous with high fashion.”
She has already demonstrated a confident, nonchalant approach. “I hate being overdressed so I normally find a way to ‘casualize’ anything too showy,” Lawrence told WWD.
Consider how quickly she pulls herself together in everyday life.
“If I have a red-carpet event, I definitely want a couple hours to get ready. But for my every day life, I’m normally ready in 15 minutes,” she said.
Simons lauded her on-screen presence and “powerful portrayal” of emotional and complex characters.
Lawrence, 22, catapulted to international attention with her starring role in the 2010 drama “Winter’s Bone,” earning her best-actress nominations for the Academy Awards and the Golden Globes. She also portrayed the blue-skinned character Raven in “X-Men: First Class” and is to reprise the role in the next installment of the superhero film franchise. She will be seen next in David O. Russell’s “Silver Linings Playbook,” also starring Bradley Cooper and Robert De Niro and due out in November.
Since most of her film characters to date haven’t been of the glamorous ilk, might Lawrence yearn for a role in a period, costume drama?
“I love to watch the fashion of the 1800s and Victorian ages,” she replied. “That said though, I have heard too many horror stories and worn too many corsets on a red carpet to ever want to wear that all day!”
Mila Kunis and Marion Cotillard are among other famous actresses to have fronted advertising featuring the Miss Dior bag, a rectangular style with a chain handle. Cotillard has appeared in ads for the Lady Dior bag since 2008 and is slated to continue her association with the French house.
Sister company Parfums Christian Dior also boasts a number of actresses and actors as ambassadors: Natalie Portman, Charlize Theron, Mélanie Laurent, Sharon Stone, Jude Law and Alain Delon, plus — for Asia — Sophie Marceau.
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With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)
@denimdaysfestival, which initially launched in Amsterdam in 2014 and has since expanded to New York, is heading to Nashville for the very first time. The two-day festival, which will take place in November, will feature brand activations, hands-on workshops by artisans and denim mills, a vintage market, live entertainment, and local food and drinks. Get all the details on WWD.com. #wwdnews #wwdfashion
Later this month, the popular “Diana: Her Fashion Story” exhibit will be reopening. @historicroyalpalaces, the charity that manages @kensingtonroyal, has been working towards adding new, never-before-seen garments to the exhibit, including this dress created by Gianni Versace for a fund-raising dinner at the Museum of Natural History in Chicago. The exhibit will reopen on April 26 at Kensington Palace @wwdfashion
“Our family has always been engaged and interested in the world around us. [My brothers and I] were always encouraged to have our own opinion at a young age, which is not always something a child is asked — especially to have an opinion with reasoning behind it,” said @yarashahidi on becoming an activist. We caught up with the 18 year old last week, where she talked about her road to acting, how “Black-ish” led her to start conversations about identity and more. Head to WWD.com to read what she had to say #wwdeye (📷: @chelsealaurenla)