PARIS — Dior has tapped Jennifer Lawrence to be the next face of its Miss Dior handbag, WWD has learned.
The “Hunger Games” actress, who attended Dior’s couture show in July that marked the debut of designer Raf Simons, is expected to appear in her first Dior campaign this coming spring, with March 2013 magazines.
According to Dior, it’s the young star’s first collaboration with a luxury brand.
Indeed, Lawrence said she’s still “getting up to speed” on fashion, while adding, “It’s impossible to be in the industry without getting even the slightest introduction to fashion.”
On being a face of Dior, she said: “It’s such a dream to represent an iconic brand that is synonymous with high fashion.”
She has already demonstrated a confident, nonchalant approach. “I hate being overdressed so I normally find a way to ‘casualize’ anything too showy,” Lawrence told WWD.
Consider how quickly she pulls herself together in everyday life.
“If I have a red-carpet event, I definitely want a couple hours to get ready. But for my every day life, I’m normally ready in 15 minutes,” she said.
Simons lauded her on-screen presence and “powerful portrayal” of emotional and complex characters.
Lawrence, 22, catapulted to international attention with her starring role in the 2010 drama “Winter’s Bone,” earning her best-actress nominations for the Academy Awards and the Golden Globes. She also portrayed the blue-skinned character Raven in “X-Men: First Class” and is to reprise the role in the next installment of the superhero film franchise. She will be seen next in David O. Russell’s “Silver Linings Playbook,” also starring Bradley Cooper and Robert De Niro and due out in November.
Since most of her film characters to date haven’t been of the glamorous ilk, might Lawrence yearn for a role in a period, costume drama?
“I love to watch the fashion of the 1800s and Victorian ages,” she replied. “That said though, I have heard too many horror stories and worn too many corsets on a red carpet to ever want to wear that all day!”
Mila Kunis and Marion Cotillard are among other famous actresses to have fronted advertising featuring the Miss Dior bag, a rectangular style with a chain handle. Cotillard has appeared in ads for the Lady Dior bag since 2008 and is slated to continue her association with the French house.
Sister company Parfums Christian Dior also boasts a number of actresses and actors as ambassadors: Natalie Portman, Charlize Theron, Mélanie Laurent, Sharon Stone, Jude Law and Alain Delon, plus — for Asia — Sophie Marceau.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)