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Ella Moss Enters Handbag Market

The Los Angeles-based contemporary brand has teamed with licensing partner Signal Brands for the new offering.

Ella Moss is adding handbags to its roster of ready-to-wear, footwear intimates and swim.

The Los Angeles-based contemporary brand has teamed with licensing partner Signal Brands for the new offering, which is set to hit stores in July. Under terms of the agreement, Signal Brands will design, produce and distribute the line.

Signal Brands also oversees bag design for Trina Turk and Splendid. The fall collection of Ella Moss handbags will cover 28 styles including clutches, hobo bags and drawstring pouches. Materials include embossed snakeskin and leather woven with grosgrain and patent, with studded and laser-cut detailing. The color palette for fall will feature black, cream and slate, with accents of cranberry, olive and rosebud.

Prices range from $148 to $458, and the bags will be available online, at Ella Moss boutiques and at select major department and specialty stores.