Everlane founder and chief executive officer Michael Preysman has a problem that many brands and retailers would envy: He ordered 1,000 of the e-commerce site’s new Petra bags, but has amassed a waiting list of close to 10,000 people wanting to get them.
Everlane didn’t set out to create an “It” bag for the digital age. Sticking with its straightforward design aesthetic, the company set out to make a simple bag that wouldn’t go out of style at a price that seemed reasonable, and order an amount that wouldn’t put its balance sheet totally out of whack.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)