HONG KONG — The immensely popular Chinese influencer Mr. Bags has worked with many luxury designer brands from Tod’s to Givenchy but Dec. 22 marks a first — the launch of a special Longchamp collaboration that will be made available not just to fans in China but all over the world, and will be the debut of the fashion blogger’s products offline.The collection showcases his spin on the Le Pliage Cuir styles. Mr. Bags, whose real name is Tao Liang, reinterpreted Longchamp’s signature foldable bag in luxurious lamb leather, giving it a slightly more structured feel, and added a playful signature--a pair of paw prints in a nod to the upcoming Chinese year of the dog. The capsule also marks the beginning of a series of projects to celebrate the French label's 70th anniversary.“From the experiences we gained from previous Mr. Bags special collections, we got to know that Mr. Bags does have — a huge fan base overseas,” Liang told WWD exclusively. “For the previous Mr. Bags special collections, we only sell in mainland China, but we received multiple requests from the brands' stores in the U.S. and Europe.”MORE: NPD's Marshal Cohen Urges Accessories Brands to Pivot to Multifunctional Products >> He added: “Plus, every time I went abroad to Europe or the U.S., I ran into so many people who would recognize me or come up for selfies, especially in cities like Milan, Paris, London and New York.”Liang currently has 3.2 million followers on Weibo and over 800,000 on WeChat.Aside from the Chinese diaspora, China has a growing appetite for travel with outbound trips forecasted to reach 200 million by the year 2020, according to CLSA. While the percentage of trip spend is declining in relation to other activities such as sightseeing and dining, the segment is still a rising and dominant force in retail. A case in point: this year Chinese shoppers became the highest-spending customer segment at the London luxury department store Harrods, ousting British shoppers from the top spot.The Mr. Bags products will be released in several waves. “Bagfans” as his base is known, will have early access to purchase the collection on Dec. 22 on WeChat. Then on Dec. 31, Mr. Bags and Longchamp are holding a New Year’s Eve party at the brand's flagship boutique in Shanghai’s Kerry Centre with a select number of bags for sale there. On Jan. 1, the final phase of bags will be offered in key Longchamp stores worldwide.The design for the large tote features an added zippered pocket at the back of the bag to hold a phone and travel documents. While the small tote is available in black with the prints outlined in white, and in two more feminine shades: pastel pink and powder blue — with the prints in white fur. It also exists in clutch format, which can be attached to the outside of a bag like a charm or carried separately.MORE: Longchamp RTW Spring 2018 >> The large Mr. Bags for Longchamp Pliage tote costs 6,950 renminbi ($1,054) but smaller items from the line start at 1,500 renminbi ($227).The exact production numbers are still being finalized — Mr. Bags collaborations are known to sell out in minutes — but this collaboration will have a slightly higher number of units made to cater for global demand. That being said, no more than 400 units per style will be made worldwide, with a maximum of 250 units allocated to China for every style.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion