The campaign, kicking off on April 20, marks the 10th anniversary of the brand's staple handbag and, in a video, Silvia Venturini Fendi and her daughters discuss the relationship they have with the Peekaboo bag — and with one another.
MILAN — Fendi’s staple Peekaboo bags are turning 10 and the brand is launching the #MeAndMyPeekaboo campaign to mark the anniversary with a video and images fronted by Silvia Venturini Fendi, the company’s creative director for accessories, men’s wear and kids’ wear, and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi.The video, which is part of a digital campaign that begins Friday and on fendi.com starting April 24, hinges on the relationship that Silvia Venturini Fendi and her daughters have with the Peekaboo bag, and with one another. “The Peekaboo was born from my desire to do something different from the Baguette, almost a reaction to it, and going back to creating bags the traditional way, with excellent hides, just like only top leather goods makers know how to do,” said Venturini Fendi. “The Baguette was made with many different materials, from denim to mink, but the Peekaboo is more discreet, with the inside revealed only to the wearer; it’s whispered luxury, more intimate. You discover it slowly.”Venturini Fendi admitted she was moved by the interviews with her daughters, as each was filmed separately, and that she realized "the value an object can acquire, beyond the ownership and the use of it. Things can talk about you and even have reassuring properties. The Peekaboo is not only a fashion item — it can be passed on from generation to generation, and is not simply disposable."In the video, the designer described Delfina as “deep” and Leonetta as “bright” and in turn, the first defined their mother as “a bossy woman” and the latter said she was “unstoppable.”[caption id="attachment_1202653920" align="aligncenter" width="683"] Delfina Delettrez Fendi and her Peekaboo.[/caption]Describing the Fendi women in the family, Venturini Fendi said they are "strong, passionate and revolutionary." The designer said that her favorite Peekaboo is the black Essential model, "because it's simple, complex and timeless. It's very similar to my personality." About marking a decade of the bag, she simply observed that it means "I had a good idea 10 years ago. [...] It's good to see that a good idea is forever."Venturini Fendi was photographed at the brand's headquarters in Rome, at the Palazzo della Civiltà Italiana, while her daughters were filmed at Palazzo Fendi in central Rome and around the Italian capital, emphasizing the label's bond with the city.[caption id="attachment_1202653921" align="aligncenter" width="683"] Leonetta Luciano Fendi and her favorite Peekaboo.[/caption]Like the Baguette, the Peekaboo is highly representative of Fendi, said Venturini Fendi. “It has a quality that makes it so beautiful and you never tire of looking at it.”In a second phase of the campaign, a group of other "iconic" women will be portrayed in a series of videos, but Venturini Fendi declined to reveal the names for the time being. "It will be a surprise," she said.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion