The luxury handbag and accessories company recently opened its second store, an 800-square-foot unit at 355 Atlantic Avenue in Boerum Hill, Brooklyn. It’s continuing its collaboration with HSN and launching a partnership with Dunlop. The brand is also actively looking for a third location in Manhattan, with plans to open five to six stores over the next two years before moving on to enter the Los Angeles market.
Gryson’s original TriBeCa location is thriving and the Brooklyn unit is off to a strong start, which has given owners Joy and Pete Gryson the confidence to open another store in the next 24 months. The company is looking at real estate in NoLIta, Bleecker Street, the Upper East Side and Upper West Side for the third location.
“We’re a very downtown organization,” said Pete Gryson. “Brooklyn is the natural extension of downtown. We hang out there and live in TriBeCa.”
Steven Allen, a neighbor in TriBeCa, has a store on Atlantic Avenue in Brooklyn; Jonathan Adler’s store is across the street. “It’s a great block,” Gryson said. “It used to be all antiques stores and is slowly converting to up-and-coming-retailers. There are five or six antique stores left on the block” for ambiance.
Joy Gryson, who was director of design and development for Marc Jacobs handbags and accessories, launched the brand with Pete in 2000. Prices range from $475 for a cross-body to $895 for a satchel.
The couple is financing the expansion themselves. “Joy and I have been making it on our own since we left the corporate world,” said Gryson, noting that he and his wife continue to work as design consultants. “That helps support our personal brand initiatives,” he said.
So do partnerships. The HSN collaboration was launched in the fall with a dedicated brand, Oh, named for their daughter, Olivia Harris. “They asked us to bring our core brand onto the network and that’s not something we felt comfortable doing,” Gryson said. “We created this brand made from Italian materials and with a strong point of view. It’s very edgy. HSN wanted to trade up in price point.” The collection sells for $300 to $400.
The brand Joy Gryson X Dunlop “grew out of Joy’s love of tennis,” Gryson said. “They wanted a little bit more fashion flair and a high-end product. Our intent is to have some of the product on [professional] players when they walk onto the court.”
Gryson, which eschews large logos in favor of letting the designs speak for themselves, is mainly a wholesale brand, but he sees that changing. “Our business is still traditionally a department store business and we identify that as something that’s required,” he said. “I think the future of all retail is more direct to consumer. You have a better opportunity to be successful. Everybody’s moving in that direction as fast as they can.
“We believe in freestanding stores,” Gryson added. “I’m already negotiating with partners in China, Japan, Singapore and Indonesia about opening Joy Gryson outposts. We’ll open in about 20 countries around the world. We’re working toward that aggressively.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye