Peter and Joy Gryson are aiming to be major contenders in the accessories licensing arena.
The husband-and-wife manufacturing and design team who have created handbags for the likes of MCM under the umbrella of their company, Tribeca Design, has launched Tribeca Affiliated Brands, a firm geared toward licensing and sales.
The company will design, manufacture and distribute handbags and accessories. It will incorporate the duo’s house brands, including Gryson, the designer line that sells at Saks Fifth Avenue and Bergdorf Goodman, and Olivia Harris, the contemporary bag line that sells at stores such as Neiman Marcus, Bloomingdale’s, Holt Renfrew, Intermix and Scoop. Tribeca Affiliated Brands has plans to operate in categories such as underwear, loungewear, swimwear, shoes, hats and other accessories.
Tribeca Affiliated Brands’ first licensing agreement is with Nanette Lepore for handbags. The firm has collaborated with Lepore on creating a line of flirty-meets-urban pochettes, totes and clutches, with details such as colored chain mail, worn-in-looking washed leathers and lace-inspired, laser-cut leathers. Lepore’s handbags, in addition to Gryson and Olivia Harris’ fall collections, will bow today at the firm’s Varick Street showroom in Manhattan.
“We are, and always will be, about product first,” said Peter Gryson, president and co-chief executive officer of Tribeca Affiliated Brands, who has had a long career in fashion with stints working as vice president of Calvin Klein at Warnaco, where he met Joy, and as president of Cipriani, an accessories licensing firm. “The new company will allow for us to have a more direct line of communication with our customers and easier access to our own product. We now have our design studio, showroom and production representatives all in the same space, and our public relations firm is on the floor above us in the same building.”
To facilitate growth, Gryson appointed several new staffers, including a vice president of operations and head of sales. The firm also has a design studio in Italy.
Gryson said the firm would limit the number of licenses it takes on. Joy Gryson, co-ceo and creative director, is leading the design of all lines.
“It allows me to see creative opportunity from different perspectives all the time,” she said of working on the different brands, from mass level goods under the private label business, Tribeca Design, to designing Lepore’s line. “A design may resonate with me very differently than it does with one of our clients, or licenses, but that forces me to keep a very fresh perspective and an open mind creatively.”
She added there are plans to extend into additional product categories for the Gryson brand, which has bags and shoes, and Olivia Harris, which has been selling well with retail prices at less than $600.
Lepore said, “This collaboration has been so amazing. She’s been able to have the use of color that I’m known for, but they are still urban.”
Heather Pech, ceo of Lepore, said launching handbags is a surefire way to expand Lepore’s lifestyle repertoire. The company also recently launched footwear.
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle