While she chose not to use her famous surname on the label of her luxury handbag line, AG Limited Editions, there is no doubt that Alessandra Gucci is deeply influenced by her family's welldocumented past. Gucci, 32, peppers her conversation with references to those relatives who shaped her the most while growing up: her late father, Maurizio, and her late grandfather Rodolfo, who built Gucci (founded by his father, Guccio) into a major luxury label. The designer has inherited their passion for leather goods, even naming her three handbag styles after the two men and herself.
Of course, the Gucci family is well-known for more than just luxury goods. In 1998, her mother, Patrizia Reggiani, was convicted of hiring a hit man to kill Maurizio, and Gucci herself is understandably reluctant to discuss this diffi cult chapter. "I think people already know about my past, and my company is a new story," she says. "I didn't want to even call my company Gucci, because I wanted to create my own brand, and do the job by myself."
To that end, the alligator bags infuse classic chic with feminine fancy: Each style gets a small splash of colorful Swarovski crystals. Handmade by a Milan-based artisan with past ties to the Gucci company, the bags come in three colors, pink, blue and the multihued "jungle." Since alligator reacts to dye in "unexpected and extraordinary ways, each piece is unique," Gucci says. Wholesale prices range from $6,665 to $10,134 for the limited edition of 99 bags.
Gucci, who is based in Saint Moritz, Switzerland, launched the collection earlier this year after stints at Gilli handbags and Ungaro. She spent two years preparing her line. "I wanted to be sure [of the product]," she says. "This is a tribute to my family, which has passed on to me a deep love for quality, elegance and luxury." The bags are being sold through 10 Vendome, the Paris-based consulting service. On the challenges of launching such a venture during a tough economy, she notes: "We must put ourselves to the test [and] differentiate ourselves."
Going forward, Gucci has her eye on other product categories, such as shoes and gloves, but expects to do only limited editions. As for the company her family built, "Gucci is a giant now," she says. "I want to remain niche, and the images are entirely different. We can easily coexist."
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion