While she chose not to use her famous surname on the label of her luxury handbag line, AG Limited Editions, there is no doubt that Alessandra Gucci is deeply influenced by her family's welldocumented past. Gucci, 32, peppers her conversation with references to those relatives who shaped her the most while growing up: her late father, Maurizio, and her late grandfather Rodolfo, who built Gucci (founded by his father, Guccio) into a major luxury label. The designer has inherited their passion for leather goods, even naming her three handbag styles after the two men and herself.
Of course, the Gucci family is well-known for more than just luxury goods. In 1998, her mother, Patrizia Reggiani, was convicted of hiring a hit man to kill Maurizio, and Gucci herself is understandably reluctant to discuss this diffi cult chapter. "I think people already know about my past, and my company is a new story," she says. "I didn't want to even call my company Gucci, because I wanted to create my own brand, and do the job by myself."
To that end, the alligator bags infuse classic chic with feminine fancy: Each style gets a small splash of colorful Swarovski crystals. Handmade by a Milan-based artisan with past ties to the Gucci company, the bags come in three colors, pink, blue and the multihued "jungle." Since alligator reacts to dye in "unexpected and extraordinary ways, each piece is unique," Gucci says. Wholesale prices range from $6,665 to $10,134 for the limited edition of 99 bags.
Gucci, who is based in Saint Moritz, Switzerland, launched the collection earlier this year after stints at Gilli handbags and Ungaro. She spent two years preparing her line. "I wanted to be sure [of the product]," she says. "This is a tribute to my family, which has passed on to me a deep love for quality, elegance and luxury." The bags are being sold through 10 Vendome, the Paris-based consulting service. On the challenges of launching such a venture during a tough economy, she notes: "We must put ourselves to the test [and] differentiate ourselves."
Going forward, Gucci has her eye on other product categories, such as shoes and gloves, but expects to do only limited editions. As for the company her family built, "Gucci is a giant now," she says. "I want to remain niche, and the images are entirely different. We can easily coexist."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)