While she chose not to use her famous surname on the label of her luxury handbag line, AG Limited Editions, there is no doubt that Alessandra Gucci is deeply influenced by her family's welldocumented past. Gucci, 32, peppers her conversation with references to those relatives who shaped her the most while growing up: her late father, Maurizio, and her late grandfather Rodolfo, who built Gucci (founded by his father, Guccio) into a major luxury label. The designer has inherited their passion for leather goods, even naming her three handbag styles after the two men and herself.
Of course, the Gucci family is well-known for more than just luxury goods. In 1998, her mother, Patrizia Reggiani, was convicted of hiring a hit man to kill Maurizio, and Gucci herself is understandably reluctant to discuss this diffi cult chapter. "I think people already know about my past, and my company is a new story," she says. "I didn't want to even call my company Gucci, because I wanted to create my own brand, and do the job by myself."
To that end, the alligator bags infuse classic chic with feminine fancy: Each style gets a small splash of colorful Swarovski crystals. Handmade by a Milan-based artisan with past ties to the Gucci company, the bags come in three colors, pink, blue and the multihued "jungle." Since alligator reacts to dye in "unexpected and extraordinary ways, each piece is unique," Gucci says. Wholesale prices range from $6,665 to $10,134 for the limited edition of 99 bags.
Gucci, who is based in Saint Moritz, Switzerland, launched the collection earlier this year after stints at Gilli handbags and Ungaro. She spent two years preparing her line. "I wanted to be sure [of the product]," she says. "This is a tribute to my family, which has passed on to me a deep love for quality, elegance and luxury." The bags are being sold through 10 Vendome, the Paris-based consulting service. On the challenges of launching such a venture during a tough economy, she notes: "We must put ourselves to the test [and] differentiate ourselves."
Going forward, Gucci has her eye on other product categories, such as shoes and gloves, but expects to do only limited editions. As for the company her family built, "Gucci is a giant now," she says. "I want to remain niche, and the images are entirely different. We can easily coexist."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia