By  on April 20, 2010

Gucci launched its Artisan Corner program in the U.S. on Monday, bringing its most skilled Italian leather artisans to stores across the U.S. to show what goes into creating the New Bamboo and the New Pelham, the house’s handbags pushes for spring.

“The Artisan Corner is a project that we have specifically planned to coincide with the launch of the new Forever Now campaign, as it is a firsthand experience for our clients that brings to life the values and traditions of the house in the retail environment,” said Patrizio di Marco, Gucci president and chief executive officer. “For Gucci, ‘Made in Italy’ is not a slogan, but rather a cultural approach, a know-how that has been built over generations of craftsmen.”

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