By  on April 20, 2010

Gucci launched its Artisan Corner program in the U.S. on Monday, bringing its most skilled Italian leather artisans to stores across the U.S. to show what goes into creating the New Bamboo and the New Pelham, the house’s handbags pushes for spring.

“The Artisan Corner is a project that we have specifically planned to coincide with the launch of the new Forever Now campaign, as it is a firsthand experience for our clients that brings to life the values and traditions of the house in the retail environment,” said Patrizio di Marco, Gucci president and chief executive officer. “For Gucci, ‘Made in Italy’ is not a slogan, but rather a cultural approach, a know-how that has been built over generations of craftsmen.”

Workshops have been set up in Gucci boutiques in San Francisco, Beverly Hills, Chicago and New York, which culminates the tour on April 29.The Artisan Corner has already included events that started last month in Tokyo, Osaka, Rome and Paris. The first stop is in San Francisco where, like the other events, VIP customers have been invited and have the option of buying a customized bag with their initials embossed. Each bag purchased at the events will have a plaque within, embossed with the location and date of the event. Prices range from $465 to $18,000, for an exotic skin piece.

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