Former Organizers designer Jane Saidenberg wanted to create chic and affordable handbags from the same laminated fabrics used in her home storage alternatives line. The result is Jane Marvel, a combination of her first name and her singersongwriter husband’s stage name, Andy Marvel.
This story first appeared in the October 20, 2008 issue of WWD. Subscribe Today.
The collection features 20 basic and pattern-rich styles, retailing from $42 to $124. The bags, which are made without leather, are sold at target.com (availability in Target stores is in the works), as well as on HSN, online at eBags.com and Shoebuy.com and in more than 200 specialty stores across North America.
“Most women are emotional shoppers,” Saidenberg says. “We will buy goodies for ourselves in bad economic times as well as good, but with Jane Marvel at least you don’t have to feel guilty about your purchase.”