The Italian fashion editor and style blog fixture on Thursday unveiled her latest collaboration, a line of accessories for Swedish high-street retailer Hennes & Mauritz AB that will go on sale in about 140 H&M stores worldwide on Oct. 4, at the height of the next round of women’s ready-to-wear fashion shows.
In a video released by H&M, Dello Russo offered a glimpse of the collection, which includes gold and turquoise minaudières, cuffs and necklaces, and an oversize gold chain bracelet festooned with charms, including a reproduction of her famous bunch-of-cherries hat.
“They make a sound,” she said, dangling the bracelet. “This sound, ‘bling-bling,’ is a great sound because it’s a therapeutic sound.”
The collection will consist of some 50 items, including jewelry, sunglasses, shoes, bags and a trolley, a spokesman for H&M said. Prices will range from 19.95 euros, or $26.30 at current exchange, for earrings, to 149 euros, or $196.50, for shoes, he added.
Margareta van den Bosch, creative adviser at H&M, said the collection was a departure for the fast-fashion chain, famous for its designer collaborations with the likes of Karl Lagerfeld, Donatella Versace and, most recently, Consuelo Castiglioni of Italian label Marni.
“Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon,” van den Bosch said. “The collection is a celebration of excess, fantasy and decoration.”
Dello Russo, who is fashion director at large and creative consultant at Vogue Japan, noted it was the first time H&M had worked with a fashion editor.
Dello Russo, who spent 18 years at Condé Nast Italia as fashion editor of Vogue Italia and editor of L’Uomo Vogue, has taken advantage of her belated Internet fame to launch a series of collaborations. Last fall, she was tapped as the editor at large for INC, styling and appearing in ads for the Macy’s private-label brand.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
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Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion