In her day job as an MGM producer, Cassidy Lange helps others to fulfill their creative dreams. But now she’s found just the outlet for her own creativity in her namesake bag line, a contemporary collection steeped in the boho-chic vibe of her home town of Venice Beach, Calif.
Like many entrepreneurs, Lange, 31, wanted but couldn’t find just the right bag that could take her from beach neighborhood to corporate job as a senior vice president of production at MGM Studios in Beverly Hills.
“I wanted something that would fit in my office, or on my beach cruiser handlebar or in a yoga class. For me, that meant simple, classic and unadorned.”
She developed the London bag, a round pouch-style bag, devoid of hardware, with a simple leather strap laced through a loop to form an adjustable handle.
The rest plays out like a Hollywood yarn: Lange was spotted wearing her bag by Rachel McAdams while working on “The Vow.” McAdams was intrigued and asked if she could make her one.
“I really like the way it felt to have people interested in my creative work,” said Lange.
Currently, Lange’s work on “Carrie” has made Hollywood gals Chloë Grace Moretz, Gabriella Wilde and Judy Greer fans, too.
Lange has sold on Fab.com, where all 80 bags were snapped up on the first day. For fall, she’ll start wholesaling through KKS sales in New York. Other styles include a messenger and circle bags made from calf hair, lambskins, distressed leathers with a tie-dye effect and Navajo blanket styles.
First year sales are projected at $250,000, and wholesale prices range between $90 and $250.
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)