Japanese handbag brands that have their sights set on gaining a foothold in their home market — let alone anywhere else in the world — have their work cut out for them.
The Japanese bag market, which Euromonitor International currently values at 750.3 billion yen, or $7.54 billion, is mainly dominated by European and U.S. brands. Many experts agree that this is not likely to change anytime soon, and yet there have recently been a few domestic labels that are attempting to capitalize on the shifting preferences of Japanese consumers.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)