Japanese handbag brands that have their sights set on gaining a foothold in their home market — let alone anywhere else in the world — have their work cut out for them.
The Japanese bag market, which Euromonitor International currently values at 750.3 billion yen, or $7.54 billion, is mainly dominated by European and U.S. brands. Many experts agree that this is not likely to change anytime soon, and yet there have recently been a few domestic labels that are attempting to capitalize on the shifting preferences of Japanese consumers.
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