NEW YORK — Jonathan Adler Enterprises has signed a licensing agreement with LF USA, a subsidiary of Hong Kong-based Li & Fung Ltd., to expand the company’s fashion accessories business.
The collection, which includes handbags, totes, belts, scarves, hats and small leather goods, will debut during August Market Week. It will be available in the spring at Adler’s 22-plus stores and Web site, and at premium retailers.
“It’s amazing to go from being a production potter to expanding into a zillion different categories,” Adler said, adding that jewelry is in the works. “It ain’t ready yet, but it’ll be ready for fall .”
Adler didn’t rule out designing apparel at some point. “I started as a potter, but so much of what I do is textile-based,” he said.
The new brand will be part of the growing luxury fashion business of LF USA’s fashion and accessories and home group. The collection encompasses about 300 styles and colorways, including bright red leather wallets and change purses with bronze hearts, $90 to $190; leather belts with bronze anchors, owls and key-shaped buckles, $48 to $98; scarves, $78 to $195; hats, $88 to $125, and handbags, such as totes, clutches, crossbody bags and wristlets, $195 to $450. Leather, coated canvas, jute, linen, beading, rope and patchwork details are among the materials used in the spring collection.
“It’s about color and chic and taking a lot of my signature patterns, style, craft and joy,” said Adler, who put details such as three pockets with illustrations for specs, keys and a phone inside a large tote. Colors include warm and cool neutral tones with pops of red, orange and turquoise.
Adler’s no stranger to collaborations and licensing deals. In October, he helped eBay open a holiday “EBay Inspiration Shop” on Park Avenue South. Adler has appeared on HSN to sell his graphic pillows, throws, zebra rugs and occasional tables. J.C. Penney Co. Inc. is opening a Jonathan Adler shop for a collection he’s calling Happy Chic, based on his company’s motto.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia