After nearly 50 years in love with luxury, Judith Leiber is ready to walk down the aisle. Leiber, the house synonymous with the crystal minaudière, is introducing a selection of bridal handbags for the spring wedding season as part of company president Mary Gleason’s expansion strategy, which also includes costume jewelry and a fragrance launch planned for January. “I’ve been the president of Judith Leiber for two-and-a-half years, and the first order was to make sure our core business was secure,” says Gleason. “Next, we represent special occasion, high evening and red carpet. How do we expand the footprint of the brand?” Key to that was reaching a younger audience, for whom bridal would be a point of entry. The bridal collection features a range of minaudières, including the playful three-tier wedding cake shape replete with crystals and pearls, shown here, and fabric bags, all lined in blue silk and often with jewelled closures. The pieces are priced between $995 and $7,000, and the line will be launched in February in Judith Leiber stores and specialty stores, as well as on e-commerce sites.
This story first appeared in the October 27, 2010 issue of WWD. Subscribe Today.