The youth market is the latest golden territory for accessories. Youth-oriented brands, from activewear to denim specialists, are bulking up their offers and even sprouting accessories-only shops. A recent report by London tracking firm Mintel International that studied spending on accessories in 2005 says younger consumers are the most likely age group to buy accessories frequently. According to the report, almost a third of consumers ages 15 to 24 purchase accessories once a month. No wonder makers and merchants are lining up to meet the demand.
The PPR-owned Paris sportswear emporium Citadium last month unveiled a new ground-floor concept entirely dedicated to accessories. On top of traditional sports brands such as Nike and Puma, wide-ranging brands rub shoulders on the floor, from beach and surf names such as Quiksilver, Roxy and Havaianas to fashion and urban wear labels like Morgan, Energie, Paul Frank and Diesel.
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