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Kitson LA intends to give girls a dose of paparazzi-infused glamour with its new accessories.
This story first appeared in the February 16, 2009 issue of WWD. Subscribe Today.
Developed under license with Los Angeles-based Lucas Design International, the accessories build upon the celebrity-fueled recipe for success that has catapulted the Robertson Boulevard retailer to prominence. They will be targeted at teens and twentysomethings anxious to grab a piece of the camera-coveting young Hollywood set that Kitson LA has come to represent.
“I consider Kitson the L.A. pop culture scene,” says Fraser Ross, owner of the growing Kitson LA empire that now includes six stores in Los Angeles and one in Dubai, and that is expected to add 20 stores in Japan in the next five years. “When tourists come to L.A., they send video of the Hollywood sign and Grauman’s Chinese Theater and women leaving Kitson.”
The initial group of Kitson LA canvas bags draws directly upon the celebrity connection, with details referencing paparazzi cameras and attire. Fake-leather styles for fall recall Eighties graffiti with paint accents, while rock groupies inspire holiday handbags. The bags are priced from $50 to $100 retail, and jewelry capturing iconic Southern California locales retails from $15 to $50.
Lucas Design International has the master license for Kitson LA accessories until 2015, and president and creative director Jason Landver says there are plans to expand the line to headwear and watches next year. Kitson accessories are aimed toward major department stores, and Landver estimates Kitson LA accessories will generate roughly $1 million in firstyear sales, about half of which could come from international distribution.