By  on July 9, 2014

WHO ARE YOU CHARLIE?: Such was the cryptic message on the invitation to a cocktail hosted by Lancel Tuesday evening in Paris, and everyone had their own view on the subject.“Charlie Chaplin,” said actress Joana Preiss, who will begin shooting in Spain this September a movie she wrote.“Charlie’s Angels,” said novelist Eliette Abécassis. “I love playing ‘Charlie’s Angels’ when I was little. I was Jaclyn,” she added, referring to Jaclyn Smith, who played the role of Kelly in the hit TV series.“Charlie is the boy who is attractive to girls,” said Solène Hebert. It turns out that the rising actress and model, who appeared in Jalil Lespert’s “Yves Saint Laurent” biopic last year and has also modeled for several luxury brands, was actually sporting the true answer on her arm.For the Compagnie Financière Richemont-owned brand, Charlie is the first creation by the house’s new creative director Nicole Stulman, who has been charged with reviving the storied brand, giving it a more upscale positioning and making it appeal to today’s consumers.The Charlie is a 48-hour bag inspired by Lancel’s archives from the Sixties.It was unveiled in the Cour du Mûrier, a hidden courtyard with frescoed galleries in Paris’ Beaux-Arts, with a jazz band playing in the background, giving a nostalgic Saint-Germain vibe, ahead of an official launch during women’s ready-to-wear in September.The core Charlie line is made of buffalo leather and will initially be available in black, red and alabaster in two sizes starting September, while python, ostrich and water-snake versions will also be available. The range will be expanded next spring with more colors and shapes.“It was supposed to only be launched next spring,” said Lancel chief executive officer Marianne Romestain, who joined the brand in February. “But when we saw it we all loved it so much that we decided to launch it early.“Nicole will be working on a complete repositioning of the brand,” Romestain continued. “We want to make people fall in love with [it] again.”

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