Lauren Bush is teaming up with Barnes & Noble this fall to launch the Feed/Read 3 bag, and in doing so aims to provide 30,000 meals to school-age children in impoverished countries.
Developed in partnership with the United Nations World Food Program and the nonprofit Room to Read, the $25 organic cotton tote will be sold online and in about 650 Barnes & Noble stores, as well as 75 of its larger college bookstores, by the end of September. A child will receive three school lunches and three storybooks for each bag that is sold.
Bush, who first designed a bag to benefit the U.N.’s WFP in 2006, will host a kickoff party tentatively planned to be part of Fashion’s Night Out on Sept. 10 at Barnes & Noble’s Lincoln Center store, according to Ellen Gustafson, a former WFP staffer who cofounded Feed Projects with Bush in 2007. Through the sales of their Feed bags, they have provided 50 million meals thus far, and at least 30,000 more are expected to be served up in the coming months, based on Barnes & Noble’s initial order of 10,000 Feed/Read 3 bags, Gustafson said.
With outreach in nine countries, Room to Read aims to improve the literacy skills of five million children by next year. Well aware that American stories are often irrelevant to children living in more far-flung parts of the world, the nonprofit plans to give the young readers who will benefit from the Feed/Read 3 bags books that are indicative of the cultures they live in. In the past nine years, Room to Read has hired writers and illustrators to develop books that are true to their communities, and 327 titles have been published and 2.8 million books have been distributed so far, Gustafson said.
Room to Read’s founder, John Wood, cooked up that idea while backpacking through Nepal and noticing schoolchildren reading Danielle Steel novels cast off by weary travelers, she said.
Bush also will host events at Barnes & Noble’s college bookstores at the Harvard Co-op and at Columbia University. “The college bookstores are a great market for us because college students love to get behind a good cause,” said William Miller, vice president of merchandising for gifts and product development at Barnes & Noble.
While the Feed/Read 3 bag isn’t available at the book giant just yet, talks are already under way about developing another one for next year.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast