By  on January 24, 2014

NEW YORK — LeSportsac is turning 40 with a new look.

Founded in 1974, the brand is kicking off its 40th anniversary year with a refreshed branding concept and a series of product launches. The initiative kicked off with the unveiling of a new retail design last November at the Tokyo flagship. The new format is currently being rolled out Stateside at the Madison Avenue location here, which is set to reopen Feb. 18.

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