By  on July 2, 2012

NEW YORK — Longchamp opened its third boutique here Saturday at Rockefeller Center.

The store, the brand’s 12th in the U.S. and first Midtown site, is at 610 Fifth Avenue in the Channel Gardens. It is the fourth shop the French brand has opened in the U.S. over the past year, after units at South Coast Plaza in Costa Mesa, Calif., last July; the King of Prussia Mall in Pennsylvania in February, and in Greenwich, Conn., in April. Chief executive officer Jean Cassegrain plans to develop the brand’s U.S. footprint even further.

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