The French leather goods firm plans to open a new flagship on Paris’ Champs-Élysées, located at number 77, just a stone’s throw from its historic location.
“It is something of a return for us, as for a long time our house and our products were found at number 84 on the avenue under the name ‘Dominique Cassegrain’ during the Seventies and Eighties,” said Jean Cassegrain, chief executive officer of the independent, family-run firm, founded by his grandfather in 1948.
Cassegrain, who is eager to boost the firm’s international visibility, said the project would give “new impetus to our brand’s history” and “provide Longchamp with an exceptional new embassy.”
The company has two other stores in the French capital — on Rue Saint Honoré and Rue du Vieux Colombier — but Cassegrain noted the new venue would be the company’s largest in Europe and allow it to “showcase our ready-to-wear and shoe collections, alongside our entire range of bags and accessories.
“It will offer a new face for our Parisian retail experience and guarantee us a unique international prestige,” he added.
Spanning more than 5,000 square feet over two levels, the new unit is due to open this fall on the key Parisian tourist avenue, which is said to welcome 100 million visitors every year and recently witnessed a number of openings, including Tiffany & Co. last month.
Longchamp’s expansion plans will not stop there.
Later this month, the company is slated to set up a new venue in Washington, while Munich and Vienna will follow later this year and early next year, respectively. Longchamp currently operates 275 boutiques worldwide.
The firm also revealed plans to triple the size of its logistics center in Segré in Western France to more than a half-million square feet by October.
“This investment will make it possible to increase the shipping and storage volumes, as well as optimizing the order processing time frames,” according to the leather goods maker.
The company’s turnover, which stood at 462 million euros, or $613.5 million at average exchange, in 2013, is expected to surpass the 500 million euro, or $681.4 million at current exchange, threshold by the end of the year, Cassegrain said.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion