The French leather goods firm plans to open a new flagship on Paris’ Champs-Élysées, located at number 77, just a stone’s throw from its historic location.
“It is something of a return for us, as for a long time our house and our products were found at number 84 on the avenue under the name ‘Dominique Cassegrain’ during the Seventies and Eighties,” said Jean Cassegrain, chief executive officer of the independent, family-run firm, founded by his grandfather in 1948.
Cassegrain, who is eager to boost the firm’s international visibility, said the project would give “new impetus to our brand’s history” and “provide Longchamp with an exceptional new embassy.”
The company has two other stores in the French capital — on Rue Saint Honoré and Rue du Vieux Colombier — but Cassegrain noted the new venue would be the company’s largest in Europe and allow it to “showcase our ready-to-wear and shoe collections, alongside our entire range of bags and accessories.
“It will offer a new face for our Parisian retail experience and guarantee us a unique international prestige,” he added.
Spanning more than 5,000 square feet over two levels, the new unit is due to open this fall on the key Parisian tourist avenue, which is said to welcome 100 million visitors every year and recently witnessed a number of openings, including Tiffany & Co. last month.
Longchamp’s expansion plans will not stop there.
Later this month, the company is slated to set up a new venue in Washington, while Munich and Vienna will follow later this year and early next year, respectively. Longchamp currently operates 275 boutiques worldwide.
The firm also revealed plans to triple the size of its logistics center in Segré in Western France to more than a half-million square feet by October.
“This investment will make it possible to increase the shipping and storage volumes, as well as optimizing the order processing time frames,” according to the leather goods maker.
The company’s turnover, which stood at 462 million euros, or $613.5 million at average exchange, in 2013, is expected to surpass the 500 million euro, or $681.4 million at current exchange, threshold by the end of the year, Cassegrain said.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia