By  on March 21, 2011

Knitwear firm Magaschoni has a new bag. The 22-year-old apparel brand is launching handbags for fall in an effort to broaden into a full lifestyle company.

“It is just time for more of a lifestyle brand. We have the manufacturing capabilities, the sensibility and the customers really recognize the brand.…It obviously was the next thing for us,” said Magaschoni president Monica Belag Forman.

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