By  on July 15, 2013

MILAN — Max Mara is accelerating its investment in the handbag category, launching the JBag, and has tapped Hollywood A-lister Jennifer Garner to front its first advertising campaign in the arena.

This is the first time that Max Mara has associated its products with a celebrity and the first time Garner has been the face of a fashion brand. The project confirms a WWD report in April.

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