MCM has tapped Chloë Sevigny as its latest style ambassador, and the actress will be on hand to celebrate the German luxury brand’s Shanghai flagship when it opens Friday.
“I remember the brand from when I was younger,” Sevigny told WWD. “It was always such a huge thing in the hip-hop world. It always had this iconic status to me as this cool, urban thing. It was this expensive thing that had been co-opted by the urban youth, and I always love when that happens.”
MCM opened its first store in Shanghai on the Bund in 2010, and has since opened three more units in the Chinese city. The opening of MCM’s flagship in the IAPM mall in Shanghai marks the company’s fifth store in China. Other flagships for the brand include Berlin, MCM Haus in Seoul, the Entertainment Building in Hong Kong and Münsterhof in Zurich, as well as one slated to open later this year in New York’s SoHo neighborhood. In addition to her in-store appearance at the opening party, Sevigny will be featured in brand advertorials, which are slated to run in the May issues of Harper’s Bazaar China and Korea. The photos will be shot by Joo Young Ahn during Sevigny’s six-night stay in Shanghai.
Before heading to China, the actress made a pit stop in Paris for Nicolas Ghesquière’s debut Louis Vuitton show. “I think it’s very funny that we’re going from Paris to the center of Shanghai that looks very Parisian,” she said. “[My boyfriend and I] heard that outside of Shanghai they built a miniature Paris, and we plan to go there. We’re doing three Parises in one trip.”
Sevigny is currently gearing up for her spring 2015 collaboration with Opening Ceremony after taking a hiatus from fashion for the past two seasons. “I’m so lucky that I get to do it when it’s convenient for me and don’t have the pressure to churn things out four times a year,” she said. “It’s a dream collaboration.”
The actress is also making her first foray into the literary world, having inked a deal with publishing house Rizzoli. “I don’t think it’s going to be so much of a style guide, because I don’t know if I necessarily believe in those,” Sevigny said of the fashion-focused tome. “I think they can be helpful for some people, but I don’t like when people kind of tell you ‘how-to.’ I feel like people should discover that on their own. They are a useful tool, but that’s not something I want to put out into the world. This is more, hopefully, just inspiration for girls.”
Despite her time-consuming fashion endeavor in the works, Sevigny has not left her acting roots. Her latest project, the crime-drama series “Those Who Kill,” made its debut on A&E earlier this week. Despite almost 20 years in the business, Sevigny was happy to be temporarily shielded from the first reviews. “I’m really glad I’m out of town,” she said. “I don’t have to be susceptible to whether people like it or not. I’m a little nervous — there’s a lot of anticipation. I’m sure my mom will give me a full report. I told her to try to edit herself.…”
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews