By  on March 7, 2014

MCM has tapped Chloë Sevigny as its latest style ambassador, and the actress will be on hand to celebrate the German luxury brand’s Shanghai flagship when it opens Friday.

“I remember the brand from when I was younger,” Sevigny told WWD. “It was always such a huge thing in the hip-hop world. It always had this iconic status to me as this cool, urban thing. It was this expensive thing that had been co-opted by the urban youth, and I always love when that happens.”

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